Are you solving the right problem to increase your art sales? /30

See Michele's stunning exhibition Shared Wavelengths online at Fenton&Fenton Gallery.

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In conversations and courses around selling art, we hear a lot about marketing strategies that involve using Instagram, our websites and mailing lists to build our audience. But if you are not reaching your art sales goals, or your art business is not as profitable as you would like, the problem may not be just about ‘getting more eyes on my art’.

So many of us start making art for creative and heartfelt reasons, so we may have a blind spot when it comes to analysing the ‘product’ we are selling. Considering product development in our art business does not mean we have to operate like a factory, it means being aware of all the choices available to us throughout the creative and selling cycle—and making conscious decisions about how we want to bring our art to our collectors.

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Song credit: Sunday Groove by Michael Kobrin